Ever since I started building this personalized business card service, I have battled with the name. I wanted something to standout from the mix of print related brands – and ended up going with CrackCard. I knew it was a sledge hamer of a name, one that would continually need to compensate for being so rough. For months, I have gone back and forth on what names to go with. I would challenge my children on which name they could spell, read and most importantly remember.
“CrackCard? Dad, it’s a business – you can’t call it CrackCard. But you know what, Crack is a funny word, and I did remember it” said my 7 year old son. He was right, Crack is a funny word – but he was also right, that this is business – and Crack won’t float for the masses of people I need to purchase personal cards.
So in the next week or so, I hope to roll out the new and improved brand!
