meme |mēm| noun Biology – an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, esp. imitation.
After considerable thought, I have decided to drop CrackCard and replace it with Meme Card. While Crack is funny, Meme is clever. Even when mispronounced as “me-me”, it still works. A meme (rymes with cream) is a thing that quickly gets passed from one person to another – like your personal brand.
My ego will have a moment of silence for the name I once thought so brilliant – fair well dear CrackCard.
